“Communicate, communicate, communicate”, despite being a cliché, is nevertheless a helpful reminder that ‘failures in communication strategy’ (e.g. what balance between synchronous and asynchronous methods) are at the heart of many failed projects and initiatives.
Organisations often articulate their approach to this challenge as as…
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“communication” is “the act or process of using words, sounds, signs, or behaviours to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else. A process by which information is exchanged between individuals through a common system of symbols, signs, or behaviour”
A “communication strategy” is “a plan through which a company can achieve the communication objectives. It constitutes different elements such as setting the goals of communicating, selecting a target market, and then formulating a plan.”
Prendo’s customers face many challenging situations when developing & implementing a communication strategy:
At Prendo, we believe that the complex skills and deep understanding that are needed for developing and implementing a communication strategy are best developed with advanced simulations that provide accelerated experiential learning and the opportunity to explore the underlying cause and effect models.Talk to us to understand if our simulations can address your specific challenges
To address the challenge of developing and implementing a communication strategy, leaders need a combination of skills (know-how) and understanding (know-that), in the same way that the driving test combines the practical and the theory:
as part of an overall approach to or strategy for effective communication