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Expertise
Prendo simulations are developed with input from industry and client experts and with advice from professors at the world’s leading business schools. This content expertise is combined with Prendo’s unique simulation authoring system and ability to model technical, financial and, in particular, human variables. This capability has evolved since 1998 when Prendo was commissioned by Shell to develop a simulation of how their typical spectrum of stakeholders behave during a sensitive project.
Experience
Prendo, its clients and its partners have run hundreds of simulation workshops over the last ten years. Prendo has gathered user feedback from thousands of managers across a wide range of both private and public sector organisations. This feedback is essential for optimising the learning experiences and judging the subtle balance in the simulations between realism, complexity and usability.
Innovation
There has been much hype about the use of technology in management education. However, many of the learning resources that have been developed so far are often just simplistic “quizzes” or “e-reading” exercises. In contrast, Prendo’s pioneering simulations are comparable to flight simulators: i.e. highly realistic virtual environments that model the dynamic variables of the situations and thus allow managers to “live” the challenges and practise the corresponding skills.
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